Each tier matches a different job. Upgrade when you need Idea Bank, not when you want prettier copy.
Free
You want a clear read on drafts before you commit to the full path in Idea Bank.
Stay on Free while unlimited Analyze reads give you enough clarity and you are not ready to work every worksheet in Idea Bank.
What you get
Unlimited Analyze (which step, top gaps, one next action, summary PDF)
Working email / sign-in to run Analyze
Full idea encryption
Upgrade to Pro when
You want Idea Bank — the workspace for the six-step sequence
You want Brainstorm on specific worksheets
You need every gap and sale step listed, not only the top few
You are running more than one idea through the same system
You are executing weekly toward real sales, not only reads
Pro
One or more ideas you want to sell repeatably, predictably.
Stay on Pro while one person runs the full path in Idea Bank.
What you get
Idea Bank workspace — all six steps from idea to repeatable sales
Unlimited Brainstorm
Multiple active ideas running in your Idea Bank
Every gap and sale step on the full read
Sales pitch & pitch deck outlines
Offer, pricing & business-model worksheets
Marketing hooks, voice, and campaign copy
Funnel messaging, objection maps & proof banks
Launch, publish & operating playbooks
Clarity briefs and analyze summaries
40+ business tools for execution
I2S AI coaching on every field in Idea Bank
Upgrade to Pro Teams when
Two or more people work the same idea (founder + operator, coach + client)
You need one shared Idea Bank, not parallel notes
You want clear roles: who edits, who reviews, who approves the next move
You run a small studio or lean team across multiple ideas
Pro Teams
A team selling together from one Idea Bank with shared proof.
Best when Convert and handoffs involve more than one person every week.
What you get
Everything in Pro
Shared ideas in one Idea Bank (planned)
Owner, editor, and viewer roles per idea (planned)
Seat admin and invite flow (planned)
Team activity on Convert and cycle back (planned)
how to choose
Use Free for Analyze. Use Pro for Idea Bank.
Free is unlimited Analyze. Pro is Idea Bank — the workspace where you run the six steps, Brainstorm, and multiple ideas. Pro Teams adds shared Idea Bank access and seats when more than one person sells together.