Forty-three tools sounds like homework. They are not a weekend marathon. They are named tools inside the six steps, buyer profile, fit test, offer outline, objection log, and the rest. You run the ones that match what is missing right now.
tools
This stage.These checks.
- 01AvatarClarify
- 02OfferCreate
- 03ProofCallConvert
Processes vs tools
Analyze: quick read on a draft (process).
Brainstorm: guided help through a worksheet (process, Pro).
Tools: the actual worksheets you fill in (Avatar, IdeaScore, ProofCall, etc.).
Confusing a process with a tool is how people "use I2S" without talking to anyone.
Minimum by step (starting points)
Clarify: who is the buyer, is the problem real, should you advance or kill.
Create: what do they pay for, in writing someone could agree to.
Configure: can you deliver repeatedly.
Communicate: does the message match what you tested.
Convert: calls, objections, closes logged.
Cycle back: what changes on the next round.
Your Analyze result names which step and which gap, that points at which worksheets matter this week.
What "running everything" costs
Green checkmarks with no buyer contact. Marketing while the offer is still vague. A team that quits because the system feels heavy when the real issue was performance.
This month
One Analyze run → one gap → one worksheet → one saved output → talk to a buyer → run Analyze again.
On Free you only run Analyze. The worksheets live in Idea Bank on Pro.